@bananaramaresort · dive account

Social Media Content Studio

Everything for Bananarama's Instagram and Facebook in one place: reels, pinned carousels, highlights, captions and keyword DMs, built from bananarama.com, guest reviews and real footage from West Bay. The Dive & Stay leads, since it is the deal guests answer most. Open a reel, download it, copy the caption and tick it off when it posts.

See the reels
11reels
33versions
6carousels
7highlights
7keyword DMs
01

Start here

Every post answers a question a traveler is already asking about Roatán, diving or the trip, and ends on one comment keyword. The DM sends the answer and the link to book direct.

ReelsReach travelers and divers who have never heard of Bananarama. Instagram pushes reels that get watched to the end.
CarouselsFor people who already found the account. Pinned to the top so new visitors see them first.
KeywordEvery caption ends on one word to comment.
DM + datesAn automatic DM sends the link and asks for their travel dates and how many are coming.

Do today: the link in your Instagram bio is not working. bit.ly/8anana opens bananarama.com/social, which shows a cookie box and no links, so everyone who taps it hits a dead end. Swap it for the links in The account below.

The first week

  1. Today: replace the broken bio link (see The account).
  2. Set the profile picture, bio and Facebook cover.
  3. Post the three pinned carousels (who we are, what's in the Dive & Stay, the packing list) and pin them to the top of the profile.
  4. Post the 7 highlight stories and save each one to its highlight with its cover.
  5. Set up the keyword DMs before the first reel goes out, or plan to answer each keyword comment by hand with the DM text below.
  6. Download reel B1's three versions below, each with its caption.
  7. Post one reel version a day, mixed across topics, and tick each one off.
  8. Comment a keyword from a second account to check the DM comes through.

All real footage. Every reel here runs on clips Leslie filmed at Bananarama in October 2026: the dive shop, the boats, divers dropping in, a sea turtle on the reef, the beach at sunrise, the rain. No stock. All the original footage is in the Bananarama footage folder (diving, the resort and the interviews). See ideas for the next round.

Timing. The Dive & Stay runs to December 15, 2026, so B1 posts first. B7 (Return Guest Special) only runs before November 15, or when the owner runs it again. Post B9 (cruise day) on Mondays, before the Tuesday to Thursday ships. Hold B10 (PACK) until the packing list is built.

02

The account

What is on the profile, so every post points the same way.

Profile picture and Facebook cover
The Bananarama sun on deep blue: the profile picture

Profile picture: the spiral sun from the logo on deep blue. The full logo is too wide to read in a circle. The dive account keeps its diver logo.

Facebook cover: pick one

Option 1 is your own drone shot of the beach, the boats and the reef. Option 2 is the sunset over the dive boats.

Facebook cover, option 1, drone shot: Your Caribbean Base Camp
Facebook cover, option 2, sunset over the dive boats: Your Caribbean Base Camp
Download option 21640 x 624. The words sit in the middle, so phones and desktop both show all of it.
The bananaramaresort Instagram profile with the 7 highlight covers, the 3 pinned carousels and the first reels mocked in

A mockup of the profile once the launch posts and highlights are up. Follower counts are left blank.

bananaramaresortBananarama Dive & Beach Resort | West Bay Roatán
Name field

Bananarama Dive & Beach Resort | West Bay Roatán

Bio
Beach hotel + 5-Star PADI dive shop 🌴🤿
West Bay Beach, Roatán, Honduras
Dive & Stay: 7 nights, 10 dives, $625
Book direct ↓

Fix first: today's bio link is broken. bit.ly/8anana goes to bananarama.com/social, which shows a cookie box and no links. Use these links instead: 1 bananarama.com/promotions/ (Dive & Stay), 2 the booking page, 3 bananarama.com/diveshop/, 4 the dive account. Business account, category Beach Resort, Call and WhatsApp buttons on +504 9456-3382. Location: West Bay Beach, Roatán.

Highlights
Start HereDive & StayRoomsBeach & ReefEat & DrinkFamiliesCruise Day

One story per highlight to start, so a new visitor can tap what they came for. Covers and stories are in Highlights below.

Pinned to the top
  1. Who we are STAY
  2. What's in the Dive & Stay STAY
  3. The free thing PACK

Keywords and automations

One keyword per post. When someone comments it or DMs it, they get the DM below with the link and a button to check dates or book direct.

Check every link before the automations go live. PACK waits for the packing list, and KIDS sends the dive shop page until the family guide is built. The restaurants page showed a "verifying" screen when we checked; open it once on a phone before it goes in a highlight.

KeywordWhat it sendsLink
STAYDive & Stay and current deals/promotions/
DIVECourses and dive packages/diveshop/
KIDSKids' dive ages, courses and family rooms/diveshop/
REEFSnorkeling and activities/activities/
ROOMSEvery room with photos and prices/rooms/
CRUISEThe $40 cruise beach package/activities/
PACKPacking list + Pack for a Purpose list (to build)/

Automations to implement

One automatic DM per keyword, on Instagram and on the Facebook page, with the text below. If you need details on setting them up, please contact Leslie M Lyon.

03

Reels

11 reels, each with three versions: same build, different hook. Two styles of the same reels: text over Bananarama's own footage, or text on screen. Every version is finished, with music: download it, copy the caption and post it, by hand or with the automations.

How every reel works

1Three versionsSame build, three hooks. Instagram finds the one that lands.
2Mix them inSpread the versions out. Never three of the same in a row.
3Read the numbersViews, saves and comments show which hook wins.
4Make more like itUse the winning angle on the next reels.

Pick a reel

04

Guest interviews

A diving family who stayed with us, in their own words. Audio cleaned and levelled for Instagram, titles and captions already on screen. Download a clip, copy its caption, post it.

A relaxed, authentic family stay

STAY
Download video
Read the caption
Why one diving family skipped the fancy hotels and chose Bananarama 🌴
In their words, they wanted the feel, not the frills 👇

"We didn't want anything really fancy as far as high end hotels. We wanted something a little more authentic, a little more relaxed and a little more laid back."

✔️ Beach hotel and dive shop on the same sand
✔️ Something going on every day
✔️ No TVs in the rooms, so the family stays together

📌 Save this for your family trip.

👇 Comment STAY for all the details.

#Bananarama #FamilyTravel #Roatan #WestBayRoatan #ScubaDiving

Beachside, and right at home

STAY
Download video
Read the caption
"Everything's taken care of, and yet you just feel at home." 🏝️
A guest family on what a week on West Bay Beach feels like 👇

→ "The people are super friendly and helpful."
→ "There's enough to do, you're right on the beach."
→ "You don't feel like you need to continually run."

Steps from the Caribbean Sea, breakfast every morning, and a team that knows your name.

📩 Send this to whoever you're traveling with.

👇 Comment STAY for all the details.

#Bananarama #Roatan #WestBayBeach #FamilyTravel #Honduras

Ben and the kids' first dives

KIDS
Download video
Read the caption
"He was so patient, so understanding." 🐢
A diving family on how Ben, our Divemaster, taught their kids 👇

① Patience in the water, every step of the way
② He could read what was going to happen before the kids knew
③ Kids can start PADI Open Water with us from age 10

Bringing your kids? Our instructors set the pace to them.

📩 Send this to the other parent.

👇 Comment KIDS for ages and courses.

#Bananarama #KidsWhoDive #FamilyTravel #PADI #Roatan

The seahorse they'll tell their friends about

KIDS
Download video
Read the caption
Their kids found a seahorse on the reef in Roatán 🌊
And now they get to tell their friends about it 👇

"They can go back and say to their friends, I've seen the seahorse… they now understand that it's special."

Seahorses hide in plain sight, so spotting one is a win. That's the moment we dive for.

📌 Save this for your first family dive.

👇 Comment KIDS for ages and courses.

#Bananarama #Roatan #Seahorse #KidsWhoDive #ScubaDiving

Great deals on the beach

STAY
Download video
Read the caption
"Oh, we should try their places. That's a great deal." 🍕
Guests talking about our two restaurants on the sand 👇

▸ The Thirsty Turtle beach bar and restaurant
▸ Pizzarama, with a buy-one-get-one night
▸ Breakfast with every room

📌 Save this for dinner plans in West Bay.

👇 Comment STAY for all the details.

#Bananarama #Roatan #WestBayBeach #ThirstyTurtle #Pizzarama

A dive trip set up around them

DIVE
Download video
Read the caption
"They customized it. It seemed like they really cared." 🤿
A guest family on booking their dives with us 👇

01 / Quick replies on every question, dive shop and rooms together
02 / "Really personal," and "very willing to work with us"
03 / A plan built around what they wanted to do

Tell us your level and your dates, and we'll set it up.

📌 Save this for when you plan your dive trip.

👇 Comment DIVE for courses and prices.

#Bananarama #ScubaDiving #DiveTrip #PADI #Roatan

Why they chose Bananarama

STAY
Download video
Read the caption
How one family picked their Roatán dive resort: the reviews ⭐
One of them told us: "I do a lot of research" 👇

› Lots of reviews from real guests
› Bananarama kept coming up in other reviews too
› That's what sealed the booking

Our guests do our talking for us. Read them before you book.

📌 Save this for when you're comparing resorts.

👇 Comment STAY for all the details.

#Bananarama #Roatan #WestBayRoatan #FamilyTravel #ScubaDiving

Passing diving on to their kids

KIDS
Download video
Read the caption
"We're both obsessed with diving… and we want to pass on this." 💙
Why this family brought their kids to Roatán to dive 👇

🔹 To share the thing they love most
🔹 To give the kids memories they'll build on
🔹 And a skill they'll have for the rest of their lives

Kids can start PADI Open Water with us from age 10.

📩 Send this to a parent who dives.

👇 Comment KIDS for ages and courses.

#Bananarama #KidsWhoDive #FamilyTravel #PADI #Roatan
05

Raw clips

The footage behind each reel with no text on it, cropped vertical and colour-corrected. Download one to try your own words, music or trending audio. The full-length originals are in the Bananarama footage folder.

B2

A divemaster rolling in off the boat (underwater, colour corrected)

Download clip
B3

A sea turtle over the reef (underwater, zoomed and colour corrected)

Download clip
B11

Divers dropping in from the boat (underwater, colour corrected)

Download clip
06

Carousels

3 carousels pinned to the top of the profile tell a new visitor who Bananarama is, what's in the Dive & Stay and what to pack. Below them, carousels that answer the questions guests ask most. Slides are ready to download, with the slide text to copy.

Pinned to the top

More carousels

07

Highlights

7 highlights, one story each to start. Post the story, add a link sticker in the open space near the bottom, then tap Highlight and save it with its cover.

08

Ideas for the next round

For the Bananarama team: what to film for the next round of reels. Vertical, on a phone, 5 to 10 seconds, no talking.

Food and the bar

  • Ceviche and the Roatán dip on the table (guests' favorites in the reviews)
  • A Pizzarama pizza coming out, and the Monday deal
  • A drink being made at the Thirsty Turtle (no one under 21 in shot)
  • Breakfast on the beach

Rooms

  • Walking out of a room door to the beach in one take
  • The hammock porch in the sun
  • Inside a garden room in morning light; the Garden Suite loft; the King Beach House

People

  • Ten seconds each: Carolina, Marco, Ben, Joell, the front desk, the bartenders, saying "Welcome to Bananarama"
  • A 10 to 12 year old with an instructor (parents' OK first)
  • A cruise guest getting the welcome drink (with their OK)

On the water

  • Snorkelers walking in from the beach
  • A first breath underwater on Discover Scuba (with their OK)
  • Pack for a Purpose supplies handed in at the front desk
09

Writing new content

The rules every reel and caption on this page follows, so new posts match.

Reel text, three layers

  1. Hook: a number, a rule or a moment, 7 words or fewer.
  2. Second line: the consequence or the fix, 6 words or fewer.
  3. Call to action: say the action and what they get: "Comment STAY For All The Details", "Read The Caption For Kids' Ages", "Save This Before December 15", "Send To Your Dive Buddy".

Every fact comes from bananarama.com or a guest review. The price is the hook; the fine print goes in the caption, never on screen.

Caption shape

  1. The hook extended, with one emoji and a search phrase.
  2. A setup line ending in 👇.
  3. Three to five numbered points, one or two short lines each.
  4. A save or send line.
  5. The keyword line: "Comment WORD and we will send..."
  6. Five hashtags at most, always #Bananarama, then #Roatan or #WestBayRoatan, then two for the topic.

The voice

Laid-back, warm, straight: the front desk talking to a guest on their fourth stay. "We," never "I." Say it their way: "Dive & Stay", "Your Caribbean Base Camp", "Turtles love good divers." Never boost a post.

Never: "#1", "best", "top rated", "guaranteed" or safety promises; another resort's name; the missing pool; math on screen; tours shown as our own (they are booked through us); a guest's or child's face without OK; em dashes; "actually"; "not X, it's Y" reversals; filler words. Prices always say "plus tax" in the caption.

Mix up the markers

Every caption gets its own number and arrow style, never the same set twice in a row.

PointsLines under them
1️⃣ 2️⃣ 3️⃣ · ① ② ③ · ➊ ➋ ➌ · 01 / 02 /→ ↳ › ▸ ▹ ➝ ✦ • 👉 -
✔️ for steps · ❌ for mistakes · 🔹 🔸 📌Close on 👇 📋 📊 📩
10

Checklists

Before a reel posts

  • Hook on screen from the first frame
  • Music is already in the reel; swap in trending audio in the app if you like
  • Caption pasted, keyword matches the reel
  • Price posts: "plus tax" and the fees in the caption; the deal still running on the post date
  • Keyword DM switched on

Every week

  • Five reel versions out, mixed across topics
  • One new clip from the next-round ideas posted to stories
  • Stories added to the matching highlights
  • Keyword comments answered, date requests answered the same day
  • Note which hooks won, write the next ones from them